Master of Business Administration with a Concentration in Marketing Online
Equipped with a bachelor’s degree in any field, you can jump-start your career as a marketing expert quickly and affordably.
Home / Programs / Business / Master of Business Administration / Master of Business Administration with a Concentration in Marketing
Program Overview
Explore the value of our MBA Marketing online program
Advance your organization’s standing in the global marketplace when you earn a Master of Business Administration with a Concentration in Marketing online from SIU Carbondale. Specialize your business expertise with an enhanced understanding of digital marketing, brand management, customer relationship management and marketing analytics. Plus, gain a competitive edge when you earn a degree featuring industry-specific coursework that is continuously improved by an external advisory board.
This AACSB-accredited online MBA – Marketing program is designed for motivated professionals like you. Join a dynamic network of like-minded marketing leaders who are as eager to innovate, create and collaborate as you are.
As a student of this online MBA Marketing program, you will:
- Learn the tools needed to evaluate and diagnose brand health and brand problems
- Gain an understanding of how structured and unstructured marketing data is obtained, validated and processed
- Utilize marketing data to develop descriptive and predictive modeling
- Integrate key digital marketing concepts in order to create, communicate and deliver valuable content to consumers
- Learn the tools needed to evaluate and diagnose brand health and brand problems
- Gain an understanding of how structured and unstructured marketing data is obtained, validated and processed
- Utilize marketing data to develop descriptive and predictive modeling
- Integrate key digital marketing concepts in order to create, communicate and deliver valuable content to consumers
Career Opportunities in Marketing:
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Customer Relationship Management (CRM) Manager
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Customer Relationship Management (CRM) Manager
Also available:
Southern Illinois University Carbondale offers specialized degrees that can help you grow personally and professionally. Learn about our other MBA programs.
Southern Illinois University Carbondale offers specialized degrees that can help you grow personally and professionally. Learn about our other MBA programs.
Accreditation
Southern Illinois University Carbondale is an accredited member of AACSB International. SIU Carbondale is among the fewer than 2 percent of the world's schools offering business degree programs to hold supplemental AACSB accounting accreditation.
Tuition
Enjoy pay-by-the-course tuition
At SIU, we believe that education should be accessible to all, and that’s why the MBA Marketing online program’s tuition is budget-friendly and paid by the course.
Program | Per Credit Hour | Per Course | Per Program* |
---|---|---|---|
MBA – Marketing | $540 | $1,620 | $17,820 |
Tuition breakdown:
Calendar
Important dates to know when applying
Our MBA – Marketing program is delivered in a 100 percent online format, giving you the freedom to fulfill professional and personal responsibilities while enrolled. Choose the start date that best suits your schedule.
Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
---|---|---|---|---|---|---|---|
Spring A | 1/13/25 | 12/23/24 | 12/30/24 | 1/6/25 | 1/9/25 | 3/7/25 | 8 weeks |
Spring B | 3/17/25 | 2/24/25 | 3/3/25 | 3/10/25 | 3/13/25 | 5/9/25 | 8 weeks |
Summer | 6/9/25 | 5/19/25 | 5/26/25 | 6/2/25 | 6/5/25 | 8/1/25 | 8 weeks |
Fall A | 8/18/25 | 7/28/25 | 8/4/25 | 8/11/25 | 8/14/25 | 10/10/25 | 8 weeks |
Fall B | 10/13/25 | 9/22/25 | 9/29/25 | 10/6/25 | 10/9/25 | 12/12/25 | 8 Weeks |
Now enrolling:
Ready to take the next steps toward earning your degree?
Admissions
Get ready to apply to SIU’s online MBA in Marketing
Apply to the Master of Business Administration with a Concentration in Marketing program and prepare to unleash your potential, discover your passions, and create a future that reflects your unique aspirations.
Admission Requirements:
- Transcripts
- Resume
- 2.7 Undergraduate GPA
For admission into the MBA – Marketing online program, you must meet the streamlined requirements below.
- Submit graduate application
- A 2.7 undergraduate GPA from a regionally accredited institution
- Transcripts from all institutions attended (official transcripts are needed prior to the second term, but not needed to apply as unofficial are accepted)
- Resume or CV
- One of the following:
- Three years of professional experience (noted in resume), OR
- A business degree (noted in transcripts), OR
- A personal statement (uploaded to application)
Official transcripts and other documents should be sent from the granting institutions to our Graduate School.
Email address: [email protected]
Mailing address:
Southern Illinois University Carbondale
Graduate School
1263 Lincoln Drive MC 4716
Carbondale, IL 62901
Admission Requirements:
- Transcripts
- Resume
- 2.7 Undergraduate GPA
Courses
Check out the online marketing MBA curriculum
The curriculum for the online MBA Marketing degree program is comprised of 11 courses, including seven core courses, three concentration electives and one general elective, totaling 33 credit hours.
All MBA students must complete the 7 core courses with BA 598 being the capstone for the core courses.
Marketing concentration students must complete 4 of the 6 following courses for a total of 12 credit hours.
*Tuition does not include fees.
Request Information
Submit this form, and an Enrollment Specialist will contact you to answer your questions.
Or call 855-741-0087
By submitting this form, I am providing my digital signature agreeing that Southern Illinois University Carbondale (SIU) and its agent, Risepoint, may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend SIU or to purchase any other goods or services. Privacy Policy. SMS Terms.
Begin application process
Start your application today!
or call 855-741-0087 855-741-0087
for help with any questions you have.