Master of Business Administration with a Concentration in Marketing Online

Equipped with a bachelor’s degree in any field, you can jump-start your career as a marketing expert quickly and affordably.

Apply by: 12/23/24
Start class: 1/13/25
Apply Now

Program Overview

Explore the value of our MBA Marketing online program

Advance your organization’s standing in the global marketplace when you earn a Master of Business Administration with a Concentration in Marketing online from SIU Carbondale. Specialize your business expertise with an enhanced understanding of digital marketing, brand management, customer relationship management and marketing analytics. Plus, gain a competitive edge when you earn a degree featuring industry-specific coursework that is continuously improved by an external advisory board.

This AACSB-accredited online MBA – Marketing program is designed for motivated professionals like you. Join a dynamic network of like-minded marketing leaders who are as eager to innovate, create and collaborate as you are.

As a student of this online MBA Marketing program, you will:

  • Learn the tools needed to evaluate and diagnose brand health and brand problems
  • Gain an understanding of how structured and unstructured marketing data is obtained, validated and processed
  • Utilize marketing data to develop descriptive and predictive modeling
  • Integrate key digital marketing concepts in order to create, communicate and deliver valuable content to consumers
  • Learn the tools needed to evaluate and diagnose brand health and brand problems
  • Gain an understanding of how structured and unstructured marketing data is obtained, validated and processed
  • Utilize marketing data to develop descriptive and predictive modeling
  • Integrate key digital marketing concepts in order to create, communicate and deliver valuable content to consumers

Career Opportunities in Marketing:

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Manager
  • Customer Relationship Management (CRM) Manager
  • Marketing Manager
  • Brand Manager
  • Digital Marketing Manager
  • Customer Relationship Management (CRM) Manager

Also available:

Southern Illinois University Carbondale offers specialized degrees that can help you grow personally and professionally. Learn about our other MBA programs.

Southern Illinois University Carbondale offers specialized degrees that can help you grow personally and professionally. Learn about our other MBA programs.

Total Tuition $17,820*
Duration As few as 14 months
Credit Hours 33

Accreditation

AACSB Logo Horizontal

Southern Illinois University Carbondale is an accredited member of AACSB International. SIU Carbondale is among the fewer than 2 percent of the world's schools offering business degree programs to hold supplemental AACSB accounting accreditation.

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Need More Information?

Call 855-741-0087

Call 855-741-0087

Tuition

Enjoy pay-by-the-course tuition

At SIU, we believe that education should be accessible to all, and that’s why the MBA Marketing online program’s tuition is budget-friendly and paid by the course.

Tuition breakdown:

Total Tuition $17,820*
Per Credit Hour $540

Calendar

Important dates to know when applying

Our MBA – Marketing program is delivered in a 100 percent online format, giving you the freedom to fulfill professional and personal responsibilities while enrolled. Choose the start date that best suits your schedule.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring A1/13/2512/23/2412/30/241/6/251/9/253/7/258 weeks
Spring B3/17/252/24/253/3/253/10/253/13/255/9/258 weeks
Summer6/9/255/19/255/26/256/2/256/5/258/1/258 weeks
Fall A8/18/257/28/258/4/258/11/258/14/2510/10/258 weeks
Fall B10/13/259/22/259/29/2510/6/2510/9/2512/12/258 Weeks

Now enrolling:

Next Apply Date 12/23/24
Start Class 1/13/25

Ready to take the next steps toward earning your degree?

Apply Now

Admissions

Get ready to apply to SIU’s online MBA in Marketing

Apply to the Master of Business Administration with a Concentration in Marketing program and prepare to unleash your potential, discover your passions, and create a future that reflects your unique aspirations.

Admission Requirements:

  • Transcripts
  • Resume
  • 2.7 Undergraduate GPA

For admission into the MBA – Marketing online program, you must meet the streamlined requirements below.

  • Submit graduate application
  • A 2.7 undergraduate GPA from a regionally accredited institution
  • Transcripts from all institutions attended (official transcripts are needed prior to the second term, but not needed to apply as unofficial are accepted)
  • Resume or CV
  • One of the following:
    • Three years of professional experience (noted in resume), OR
    • A business degree (noted in transcripts), OR
    • A personal statement (uploaded to application)

Official transcripts and other documents should be sent from the granting institutions to our Graduate School.

Email address: [email protected]

Mailing address:
Southern Illinois University Carbondale
Graduate School
1263 Lincoln Drive MC 4716
Carbondale, IL 62901


Admission Requirements:

  • Transcripts
  • Resume
  • 2.7 Undergraduate GPA

Courses

Check out the online marketing MBA curriculum

The curriculum for the online MBA Marketing degree program is comprised of 11 courses, including seven core courses, three concentration electives and one general elective, totaling 33 credit hours.

All MBA students must complete the 7 core courses with BA 598 being the capstone for the core courses. 

Duration: 8 Weeks weeks
Credit Hours: 3
Basic cost concepts, measures, methods and systems of internal accounting useful for managerial planning, implementation, control and performance evaluation. Includes cost analysis relevant for non-routine decision-making. Prerequisites: Accounting, Finance, and Economics Foundation Area, or ACCT 220, or equivalent. Not available to students who were undergraduate accounting majors. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
The study of the development of competitive strategy for the operations and supply chain function, frameworks and tools used to implement operations and supply chain strategy, and how the operations and supply chain function contributes to an organization's competitive capabilities in the global marketplace. Prerequisite: Business Analytics I Foundation Area or equivalent. Restricted to enrollment in the College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
Provide a broad overview of basic concepts, principles, and recent innovations in financial management. Topics covered will include risk and return, valuation, capital budgeting, capital structure and cost of capital, dividend policy, financial planning, international financial management and corporate restructuring. Prerequisite: Accounting, Finance, and Economics Foundation Area or equivalent. Not available for students who have credit for FIN 361 or were undergraduate finance majors. Restricted to enrollment in College of Business and Analytics graduate program or consent of the department.
Duration: 8 Weeks weeks
Credit Hours: 3
Case analyses of human problems in the business organization. Application of findings of behavioral science research to organization problems. Development of direction and leadership skills. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
A managerial approach to the study of marketing. Emphasis is on the nature and scope of the marketing manager's responsibilities and on marketing decision making. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
International business and activities are examined in the international environment. The course will focus on concepts and issues of international business and will analyze the marketing, financial, accounting, managerial, logistical and production functions of international operations. Emphasis is on integrating, learning and creative thinking through lecture and case analysis. Foundational M.B.A. coursework should be completed. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
Study of the development and evaluation of business strategies and policies as they relate to the overall performance of the firm within its environment. Knowledge of the functional areas of administration, available business data and analytical tools will be utilized in solving comprehensive business cases and simulation games. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Marketing concentration students must complete 4 of the 6 following courses for a total of 12 credit hours.

Duration: 8 Weeks weeks
Credit Hours: 3
This course will focus on important issues facing brand managers who are managing existing brands. The focus will be at the level of the brand and the discussions will pertain to issues involved in the development and implementation of brand strategies. The course will provide students with a conceptual framework to examine brand equity and use it as the basis for managing categories of brands, brand extensions, and dealing with the threats of generic brands. There will be an emphasis on bringing together the different elements of a brand strategy. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
Use of analytics and marketing concepts and techniques. How structured and unstructured marketing data are obtained, validated, processed, and used in making descriptive and predictive models. The use of marketing analytics for better data-based marketing decision making. Prerequisite: BA 550, or baccalaureate marketing degree, or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
Designed to treat product management and its relationships with business policies and procedures; the development of multiproduct strategies, means of developing such strategies and the problems and methods of commercialization. *Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
The study of the elements of the promotional mix including advertising, personal selling, sales promotion and publicity and how they apply in the profit and not-for-profit sectors of the market place. *Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
This course focuses on the development of competitive strategy for the digital marketing function of organizations, how that strategy relates to organizational strategy, and how the digital marketing function can contribute to an organization’s competitive capabilities in the global marketplace. This course will introduce digital marketing and marketing on the internet, including email marketing, social networks, search engine advertising and optimization, blogging, virtual communities, viral and affiliate marketing, mobile marketing, and online B2B communications. The focus will be on how firms can use these new mediums to communicate with target audiences, deepen their relationships with online customers, and promote their products/services. Prerequisite: BA 550. Restricted to enrollment in the College of Business and Analytics graduate program or consent of department.
Duration: 8 Weeks weeks
Credit Hours: 3
The basic elements of marketing management are identified in the setting of a global business environment. Emphasis is given to variables in the international markets that effect strategic business planning such as cultural, ethical, political and economic influences. The course focuses on current trends in the marketing practices of organization. *Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.
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*Tuition does not include fees.

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